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![Chapter 8: Forming market segments out of like-minded decision-makers - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]](https://www.oreilly.com/api/v2/epubs/9781118432754/files/images/f255-01.jpg "Chapter 8: Forming market segments out of like-minded decision-makers - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]")
Chapter 8: Forming market segments out of like-minded decision-makers - Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition [Book]
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